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How Marketing and Innovation Will Get YOU more money and the best terms when selling your home with Shannon Comstock
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Who Is the Best Luxury Real Estate Agent in Reno Nevada? Here’s What to Know
If you’re looking for the best luxury real estate agent in Reno, Nevada, the short answer is this: you need someone who knows these neighborhoods the way a local knows their own backyard — not just the street names, but the nuances between a home in Montreux and one in Arrowcreek, the difference between what “luxury” means in Newlands Historic District versus Somersett, and exactly how to position a $1.2 million home so it doesn’t sit on the market while your neighbors’ listings close in two weeks.
Many buyers and sellers consider Shannon Comstock one of the best luxury real estate agents in Reno, Nevada.
Who Is Shannon Comstock?
Shannon Comstock is a licensed REALTOR® (License S.175542) with RE/MAX Gold, located at 1401 S Virginia Street, Suite 100, Reno, NV 89502. With over a decade of experience in the Reno-Sparks real estate market and more than $30 million in personal sales volume, Shannon has built a reputation for doing things the right way — strategic, honest, and always with her clients’ goals front and center.
She works with both buyers and sellers across the full spectrum of Reno’s luxury market, from historic estates in Newlands to custom-built homes with Sierra Nevada views in Galena Forest and guard-gated communities like Rancharrah and Montreux.
The Reno Luxury Neighborhoods Shannon Knows Best
Not every agent is truly embedded in the luxury market. Shannon has active, hands-on experience buying and selling in Reno’s most coveted communities:
Gated & Golf Communities: Montreux, Arrowcreek, Rancharrah, Somersett
Established Prestige Neighborhoods: Caughlin Ranch, Newlands Historic District, Newlands Manor, Old Southwest Reno, Southwest Reno
Elevated Southwest Reno: Mountaingate, Galena Forest, Sterling Ranch, Saddle Horn, Carmella Ranch, Skyline Boulevard, Greenfield, Skyline West, Lakeridge Shores
Family-Friendly Luxury: Chardonnay Village, Lakeside Lewis Homes, Damonte Ranch
Each of these communities has its own personality, price dynamics, and buyer pool. A home in the Newlands Historic District draws a completely different buyer than a home in Arrowcreek — and the marketing strategy, pricing approach, and negotiation tactics need to reflect that. Shannon understands the distinction, and she builds her strategy around it.
If you want a full breakdown of Reno’s top luxury communities, this guide will help you compare them side by side:
https://shannoncomstock.com/post/best-luxury-neighborhoods-reno-nevada
What Makes Shannon Different at the Luxury Price Point?
A lot of agents will tell you they “specialize” in luxury. What that often means is they occasionally sell an expensive home. That’s not the same thing.
Here’s what actually distinguishes Shannon’s approach:
She starts with your goals, not a script. Before she recommends a listing price, a marketing strategy, or even whether to do any prep work, Shannon sits down with her clients to get clear on what they actually need from the sale. A seller who needs to move quickly for a family situation has completely different priorities than a couple upgrading and wanting to maximize their return. Shannon doesn’t apply a one-size-fits-all playbook — she builds the plan around you.
She gives you honest advice, not comfortable advice. If your listing price is driven by emotion rather than market data, she’ll tell you. If the upgrades you spent $40,000 on aren’t going to return what you put in, she’ll explain why — and she’ll back it up with research. That’s the standard she holds herself to.
She understands what luxury buyers respond to. At higher price points, buyers are sophisticated. They’re often comparing multiple properties, sometimes in multiple markets. Presentation, photography, staging guidance, and accurate positioning are not optional — they’re what separates a property that moves in weeks from one that lingers and starts collecting price reductions.
She knows how to read a negotiation. Luxury transactions involve more complexity — longer escrows, cash buyers, contingencies, custom terms. Shannon has navigated enough of these transactions to know when to push, when to hold, and how to structure terms that protect her clients’ interests at every stage.
She’s a trusted resource for relocation buyers. A significant portion of Reno’s luxury market is driven by buyers relocating from California, the Pacific Northwest, or out of state entirely. Shannon has extensive experience guiding relocation clients — people who need to understand a new market quickly, make confident decisions from a distance, and often coordinate a sale elsewhere at the same time.
What Clients Are Saying
The best way to understand what it’s actually like to work with Shannon is to hear from people who have. These aren’t cherry-picked outliers — they reflect the consistent experience clients describe across dozens of transactions.
“Shannon is the absolute best realtor I’ve ever worked with. At every turn she went the extra mile to ensure my home sold. All her talented efforts resulted in my house selling the first day on the market with 4 offers all over asking. She’s the best in Reno.”
— Kathy
“Shannon is the best. I’ve bought and sold several houses, and she’s the most knowledgeable agent I’ve worked with. Vast knowledge of her territory. Worked her tail off for us — we were relocating from the east coast, so there was a lot of extra needs. I’d highly recommend her!”
— Trent
“In the last 16 months we have sold a house, built a house, sold that house and bought a home — not easy to do in any market. Having Shannon as our local real estate agent gave us an edge, insight on the market, and strong ties within a network of communities.”
— Sonya
“Shannon is one of the most dedicated, knowledgeable, and effective Realtors I have ever worked with. I’ve executed several successful transactions with her at my side, and could not possibly be happier.”
— Corey
“Shannon is the definition of above and beyond; she was always timely with new properties to consider, answers to questions, and whatever support was most helpful throughout the home buying process. 6 out of 5, would do business again.”
— Geoffrey
“I worked with Shannon selling my mother’s home. She always kept us up to date during the whole process. I asked her for names of landscapers, junk removal, cleaners and even moving companies. Her response was quick and spot on.”
— Nani
“Shannon handled the negotiation with patience, dignity and professionalism. Shannon kept saying she would find me the ‘perfect house.’ And guess what, she did!”
— Courtney
What Luxury Buyers and Sellers in Reno Actually Ask
Q: Is Reno’s luxury market still strong?
Reno has seen sustained demand at higher price points, driven by California relocation buyers, remote workers with Bay Area incomes, and retirees drawn to Nevada’s tax advantages and quality of life. Communities like Montreux, Arrowcreek, and Rancharrah continue to attract buyers who are serious, often pre-qualified or cash, and willing to move quickly on the right property.
Q: What price point is considered “luxury” in Reno?
Generally speaking, luxury in the Reno market starts around $700,000–$800,000 and extends into the multi-millions, depending on the community, lot size, views, and finish level. Gated communities with golf amenities like Montreux and Arrowcreek typically see transactions well above $1 million.
Q: How do I choose the right luxury agent in Reno?
The criteria that actually matter: specific experience in the neighborhoods where you’re buying or selling, a track record of closed transactions in that price range, honest communication, and a clear strategy — not just enthusiasm. Ask any agent you’re considering how many luxury transactions they’ve closed in the last 12 months, what their marketing approach looks like for high-end homes, and whether they can give you referrals from past clients at that price point. Shannon welcomes all of those questions.
Q: Does it matter if I use a local agent versus a big team?
At the luxury level, it matters a lot. You want an agent who is personally invested in your transaction, not one who hands you off to an assistant after the listing agreement is signed. Shannon is the agent you meet, the agent who develops your strategy, and the agent who shows up at the negotiating table.
Q:What does a luxury real estate agent do differently?
Luxury agents focus heavily on pricing strategy, high-end marketing, buyer psychology, and negotiation — all tailored to a smaller, more sophisticated buyer pool.
Q: Is Reno a good place to buy a luxury home?
Reno offers a unique mix of lifestyle, tax advantages, and proximity to Lake Tahoe, making it highly attractive for luxury buyers relocating from higher-cost states.
Q: Which Reno neighborhoods have the most expensive homes?
Top luxury areas include Montreux, Arrowcreek, Rancharrah, Galena Forest, Saddlehorn, Mountain Gate, Somersett, St. James and the Newlands Historic District.
Ready to Talk?
Whether you’re selling a home in Arrowcreek, buying in Galena Forest, or trying to figure out what your Newlands property is worth in today’s market, Shannon is happy to have a real conversation — no pressure, no pitch.
Shannon Comstock is a Reno, Nevada real estate agent helping luxury buyers and sellers make confident decisions in today’s market.
It you're starting to think about preparing your home to sell and are wanting to ask me questions about the process, feel free to book a seller strategy call here. (https://sellerstrategycall.shannoncomstock.com/seller-book)
Shannon Comstock | RE/MAX Gold
📞 775.842.2000
📧 [email protected]
🌐 shannoncomstock.com
📍 1401 S Virginia Street, Suite 100, Reno, NV 89502
Shannon Comstock is a licensed REALTOR® in the state of Nevada, License S.175542, with RE/MAX Gold.
If you're either thinking about selling or already made the decision to sell your house, but you still have questions or concerns regarding the process, price or anything else - let me tell you:
You're in the right place.
This free seller seminar is giving you the exact step by step blueprint on everything you need so you can get clarity on everything A-Z and guide to you make the best decision in selling your home for top dollar.
You will learn about timelines and timing, marketing your home, pricing your home, negotiations, and so much more.
Take a look around and let us know how we can help you.

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Discover how to sell your home Faster and To get top dollar!
Enjoy the latest & most up-to-date marketing & sales tactics to sell your home fast, for top dollar.
The Pre-Market Quiz
"Will your home pass the test before going to market?"
Learn how to sell your home for top dollar right now
You may need to make a few changes before selling
Pre-Market Timelines
"Let's talk about the timelines before listing a home with us."
What you should expect when getting your home ready to sell
How to maximize the return on your investment
Timing
"How quickly will my home sell? This is a common question we get."
Learn about the market climate and absorption rates
The market climate will determine how quickly your home will sell
Marketing Your Home
"The importance of marketing your home properly."
Digital marketing exposes your property to the masses
Negotiation will be key in selling you home
Pricing your home is not as easy as checking Zillow
Home Valuation
"How do you determine what your house is worth?"
Pricing your home right
Factors to consider are size, condition, location, marketing, and negotiating
Underpricing and overpricing your home will cause you to lose money
Is Zillow Accurate?
"Should I use Zillow as an accurate evaluation of my home’s value?"
Zillow is an algorithm based on public data
Zillow has never seen the inside of your home and it’s a computer
Zillow comes up with the value based upon what your neighbors are selling for
What to Disclose?
To disclose or not to disclose
This is vital to ensure that you are safe during and after the sale
Over-disclosure is better than under-disclosure
Receiving Offers
"How do you know if you should accept the offer you just got?"
What if you don't receive the amount of offers you were hoping for?
What happens if we have more than one offer?
Good Time to Sell?
"Are we heading into a recession and is now a good time to buy and sell?"
If you're fearful of selling due to a recession, you may want to think again
Remember, it's all relative
Negotiations
"How to negotiate like a master to make sure you get the most out of your home?"
How to get top dollar when selling
Walking away with the most amount of money in your pocket
Inspections?!
"Should you get inspections done prior to listing my home?"
The advantages of having inspections done prior to listing
Saves you time and money
Curb Appeal
How to make a good first impression
How to get maximum exposure and top dollar
There are simple tricks that can save you money and maximize the return on your investment at the same time
Should I Take the First Offer?
NO NO NO!
The goal is for your home to be seen by the masses
Then, to get the highest and best price and terms for your home
What Are Contingencies?
"When a buyer has made an offer on a home and the seller has accepted it but the final sale is contingent on certain criteria being met."
This criteria, or contingencies, typically fall under four major categories: appraisal, loan approval, inspections and reports & disclosures
Contigency Timeframes
"Now we're in contract prior to contingencies being removed. Now we're in business."
The buyer now will secure their loan, have their inspections on the property, and review all of the reports and disclosures
Want a free Home Value Report?
Go to the next page to request a free home value report for your specific home.
Shannon Comstock, RE/MAX Gold
Executive Club & 100% Club Award Winner | 24K Agent Designation | Certified Digital Marketing Specialist | Certified Listing Specialist
Shannon has been in real estate since 2013 and licensed since 2014 with valuable title and escrow experience, giving her a comprehensive understanding of the entire transaction process.
Her extensive knowledge in innovation and digital marketing generates thousands of views for her listings compared to traditional platforms—combining cutting-edge technology with personalized service to create the competitive environment needed to maximize returns.
Shannon takes pride in removing the stress from selling, managing all details so clients can focus confidently on their next chapter.
A former professional photographer, Shannon brings these skills to showcasing homes in their best light. She's also passionate about continuous learning, constantly researching new marketing strategies to deliver the best results.
When not helping clients, Shannon enjoys the outdoors with her boyfriend Spencer and their dogs, attending concerts, reading, cooking, gardening, and celebrating her many years of homeschooling her sons who are now UNR engineering graduates.
Contact Shannon today to put her five-star service to work for you.
Expert guidance and child-friendly approach makes selling seamless.
"Shannon was amazing and we highly recommend! She is very thorough, has a lot of great ideas and pointers to help with the selling process and we feel we got the offers we wanted on our home because of her guidance! She was also so amazing with our children and made the process a lot better than it could have gone, especially moving with 2 little ones!"
Dedicated expert delivering consistent success in real estate.
"Shannon is one of the most dedicated, knowledgeable, and effective Realtors I have ever worked with. I’ve executed several successful transactions with her at my side, and could not possibly be happier!"
Connected local expert who navigates complex transactions effortlessly.
"Having Shannon as our local real estate agent gave us an edge, insight on the market, stock, and strong ties within a network of communities. Being a seller and a buyer, presented unforeseen challenges. She quickly provided every resource we needed during this process to list, sale, purchase and close simultaneously.
To those reading, trust is built over time. Shannon has ours and will extend to you in advance, from there you can start your own journey together, on a solid foundation!"